Helmut Newton

Helmut Newton is a fashion photographer, who through his use of sophisticated lighting and love of his job changed fashion photography. Some of his image featured cigarettes, they are represented as a sexual, high class activity. The thing that fascinates me about his photos is that a lot of photographs can conjure certain senses, but with his work you assume the cigarettes to be odourless, which of course isn’t true. but they seem almost perfumed. Probably from the beautiful women and expensive clothes, but either way his work depict smoking through rose tinted glasses.

the fact that all the women are half naked, creates the link between sex and smoking, making smoking attractive to men, and creating the sensation of pleasure for women.

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