In 2010 Lady Gaga took part in a photoshoot to celebrate Hello Kitty’s 35th Birthday. Photographers Markus Klinko and Indrani shot Gaga in a Hello Kitty stuffed dress and combined the image of 2 of the biggest female icons in Popular Culture.
The power of Sanrio’s branding in regard to Hello Kitty is outstanding.
In the US alone, Hello Kitty has expanded into 4000 stores nation wide with more than 200 Sanrio specific shops. Created as a gift item to be exchanged between families, Hello Kitty now adorns more than 22.000 products across categories and contributes more than half of Sanrio’s USD 1 billion annual sales.