I suddenly remembered this advertising campaign I found, and decided to re-look at it. It could be used as one of the consumerism examples of a cute and sexy representation of women.
The image below in particular uses the iconography of hello kitty, cute dickie bows and pink throughout the image. But this is harshly displayed against black latex corsets. And a bowl of white liquid (strange for a makeup ad) which connotes questionable material. The style of lighting also resembles a cheap singular flash. The kind of lighting used by amateurs which emphasises the colours and makes the image almost trashy. The great thing about this as an example is it’s advertising a Western product via a Western photographer. Much like my already existing example of Nick Knight’s shoot of Brittany Spears is.
Supporting the idea of sex and cute, connoting Otaku culture the models appear at the product launch with a plastic look, and appear to be standing in a giant box. Reflecting the idea of figurines/ barbie.