Advertising and Popular culture: 6. Exchanges

Advertising and Popular culture by Jib Fowles

6. Exchanges


Word definition( Collins English Dictionary)
Personal Note
Page Number
Other peoples References & theories

‘Advertising Overtakes Popular Culture?’ (p. 143-148)

Annoyingly this whole chapter looks at the FCC regulations on product placement in American TV, Fowles has gone from talking about print to television, in the chapter I think would have been most relevant to me if it was still discussing print adds like all the other chapters.

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