Projeto Pop Culture Siqueira – PC Segundo Butcher Billy

When I heard about a collection of illustrated t-shirts and mugs based on the brazilian Youtube vloggerand MTV presenter (who happens to be such a character), I couldn’t wait to find out what they’ve done. Surprisingly the material wasn’t very interesting, so I decided to make my own version of it, with a series of illustrations that can have everything, or nothing, to do with the guy.

This series is based on MASPOXAVIDA a pop culture youtube vlogger.

Despite the great use of gif imaging which I have rarely seen in a creative project, the popular culture iconography and styling is really coherent with consumerism. Wether this project is making a positive or negative comment on popular culture and consumerism isn’t really the point, I suppose it could be read either way.


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