21st Centruy Geisha, Magical Girl and Product Placement. These are all “looks” of our protagonist. Female pop cult icons change their visual identity in order to comply to whichever product or theme is in demand. They become like dolls boundlessly changing whilst simultaneously being branded as unique and liberating. Consumers are led in to a false sense of empowerment, told we are free to choose how these icons look, when really we are being drip fed options. Our so called freedom is choosing from a series of pre-selected branded looks which demand we pay before getting access. This transcends into all aspects of consumerism surrounding these transmedia icons, figures, photos and trading cards all offer different variations, we buy into choices in order to show we don’t conform. When the act of needing them proves the opposite.
This still need a lot of work, I will continuously rework and reword it until I am happy, at the moment it is no where near ready.