The great thing about video is that it’s an extended version of word of mouth. Why tell someone about a project when you can show and tell them at the same time? you never forget to mention a vital part, and no matter who is watching it a student a corporation or your next door neighbour they are all receiving the same information and the same experience of your project. Using video to not only promote but explain a project seems almost limitless. Here are some projects that use video to introduce their ideas well.
The table project
The table project utilise video well, I’ve seen the stop motion technique of someone drawing done countless times, but this is by far the best use of it. Using visual techniques and narration a quite complex project is explained in an easy to understand way, you could call this the projects pitch, it’s selling itself to you and want’s to make you learn more. I myself have since watching it sent it onto family who are actively involved in the church because I know they will want to learn about it from the video.
You could almost talk about this introduction as a trailer, it takes a different approach to mine, it’s about conspiracy and their fore doesn’t give a clear definition about what the project is, but that’s 100% intentional. There is also an explanation video, a talk through of this one. Which you can watch here. https://vimeo.com/15396143 However like mine it is a transmedia project.
The geography of youth
I love this project intro video. Wether it be because the project is inspiring or I feel like it could be a Phonar project, it is undoubtably a brilliant pitch, it’s exactly the kind of thing I’m after, using stats and figures to hook the viewer and peoples own personal stories too. It leaves me wanting more, I want to know about the project.