A variety of current commercial fashion Ads

Topshop spring 2009
Topshopspring-summer 2011
New look Spring 2010
River Island Winter 2011


 So the point of commercial advertising is to sell a product, but in this case it’s to sell the quality of the university, for this reason  i think the shoot will be more about aesthetics then concept. Maybe a slight narrative should be applied to gain a little bit of an edge. But light will be the main focus, creating a beautifully lit image, for this reason I should probably start looking at photographers who use light in different ways, doesn’t matter if its fashion or not.