Using video to introduce a project.

The great thing about video is that it’s an extended version of word of mouth. Why tell someone about a project when you can show and tell them at the same time? you never forget to mention a vital part, and no matter who is watching it a student a corporation or your next door neighbour they are all receiving the same information and the same experience of your project. Using video to not only promote but explain a project seems almost limitless. Here are some projects that use video to introduce their ideas well.

The table project

The table project utilise video well, I’ve seen the stop motion technique of someone drawing done countless times, but this is by far the best use of it. Using visual techniques and narration a quite complex project is explained in an easy to understand way, you could call this the projects pitch, it’s selling itself to you and want’s to make you learn more. I myself have since watching it sent it onto family who are actively involved in the church because I know they will want to learn about it from the video.

Collapsus

You could almost talk about this introduction as a trailer, it takes a different approach to mine, it’s about conspiracy and their fore doesn’t give a clear definition about what the project is, but that’s 100% intentional. There is also an explanation video, a talk through of this one. Which you can watch here. https://vimeo.com/15396143 However like mine it is a transmedia project.

The geography of youth

I love this project intro video. Wether it be because the project is inspiring or I feel like it could be a Phonar project, it is undoubtably a brilliant pitch, it’s exactly the kind of thing I’m after, using stats and figures to hook the viewer and peoples own personal stories too. It leaves me wanting more, I want to know about the project.

Interactive videos

I decided a while back that when doing photofilms I wanted to make ‘Moe’ a series, but I also think it’s key to have an opening 1/2 mins which establish what is an Otaku and acts as a pitch of the project. However I don’t want this video to become separate from the rest as I want it to be seen before each video. How can I get around this? by making an interactive video.

One of the most famous interactive videos is Deliver me to Hell, in which the viewer (you) decides the actions of a character to try and get them around safely without being killed by a zombie. You are given choices which take you to other videos and then play out the scenario.

With my Otaku videos it would be good to have an opening sequence, explaining the project and then have an option at the end. “Choose an Otaku” the viewer clicks on the image that looks most interesting to them and it takes them to their video, the same happens at the end of that video. And as I add more photofilms I gain more options.

There are interactive games for anything! Including minecraft and fashion.

 

Anime and Manga fan culture

I’ve always been fascinated by specific characters within Anime and Manga, as a fan of Japanese pop culture (or as wikipedia would call me a Japanophile) I spend hours searching for wallpapers, quotes, clothing and anything else Anime based that isn’t actually the Anime. I often know about an Anime through a character first, for example, I know of Vocaloid even though I have never watched it, yet I know Miku Hatsune by name and sight, and that she has become a world renowned pop start, having just done her first tour in the US (bearing in mind she is an Anime character, and not real) If you are interested to see what I mean watch this video.

The difference between Japanese pop culture and Western pop culture is the relationship between consumerism and art. In the west artists like Andy Warhol and Banksy take consumerism and turn it into art. But Japanese artists like Takashi Murakami use art and turn it into consumerism.

Andy Warhol – Consumerism products -> His art

 

Takashi Murakami – His art -> Consumerism products

 

This is something which makes most Manga a form of Transmedia. A project starts out as a drawing it then becomes an anime, then a plushie, then a costume, then trading cards and so it goes on. I am yet to find a Manga that isn’t an Anime or vice versa.

What would be interesting to explore is the multiple platforms used by Japanese Anime and Manga.

I started a project a while ago which has been out of my mind for a couple of weeks. I wanted to create Anime characters without creating the Anime. Cutting out what people expect to be the original source and going straight to the other platforms. However I was limited to photography, as this is my skill set. If I collaborated with artists to create the characters, actors to create the voices, musicians to create the theme song this could be a really interesting project.

I had a go at attempting a character  a while ago, he was called bird, but I left it as it was underdeveloped and I didn’t have time to give the character life. One thing this project will help me with is not trying to do everything alone, let other people in and work with them to make the project better.

See original post here

In brief terms it’s creating the fan base without having the ‘typical’ origin. I could create cosplay images of people impersonating the fictional characters, and other people could use their skills to create art relevant to that, and we would all work as a collaboration. As a team we could come up with a story line which always lingers but is never written down, a brand, colours and the rest of the products.

Thinking about transmedia

Although my theme for my final piece is becoming more clear, how I engage with my audience and community isn’t something I’ve begun to consider, but I need to ASAP. The importance of involving people in your work is not just at the end, but through your whole project, creating a journey for them to go on with you. I wanted to brain storm the way I could do this, and then focus down my research area and come up with a serious project I can begin and evolve over the next 8 weeks.

Voting – Poll’s
Creating online discussions around the world
Making a specific brand
Video diary – allow people to see your flaws and creates a more human approach
Collaborating with other fans who either write, paint, draw, create music, photograph, make clothes etc.

I want to try and think of a project I can combine as many of these thing if not all of them. Collaborating is the one that most interests me, I would love to collaborate with a different Genre Practitioner to create a transmedia project. Once I have found people to collaborate with it would be really good to do these things together. Each to a video diary which we post to each other or record skype sessions.

I think my net move is going to be to focus my theme for the project down and then begin researching people who work in this area that inspire me so much I would love to work with them.

A Transmedia Story – HD Magaine

On researching examples of Transmedia projects I came across this article by HD Magazines Simon Wakelin.

Transmedia is a hard thing to wrap your head round, and is made even worse when people who write about it do so in jargon. However this article gave one example of a Transmedia project I can understand without straining my brain too much… Pokemon.

Transmedia is used today as a way to advertise product in a splintered digital world, but it actually goes back to a concept used by Nintendo to market a new product on its hands.
It was the mid ‘90s, and the company was already content with a strong foothold in the video game market with Donkey Kong and the Mario / Super Mario series.
Nintendo’s next move was to bring out Pokemon. Initially a “monster collecting role-playing game” for its Nintendo DS system, Pokemon quickly became a media franchise of epic proportions with merchandise that stretched across different platforms such as anime comic books, video games, TV shows and Pokemon’s ever-popular trading cards. All these experiences motivated ever more consumption from bona fide fans.

It’s true that the Pokmeon franchise has evolved and broadened itself since it’s original release, and is a great early example of Transmedia and how to utilise all media platforms to reach a wider target audience and satisfy the role of the active consumer.

It then goes on to talk about ‘The Wilderness down’ a project I had come across before in lectures but had completely forgotten about until now. It’s a collaboration between Google, Arcade fire and advertising companies which allows the user to see a personalised video. Have a try and see what you think…

http://thewildernessdowntown.com/

What’s interesting is that I experience example of Transmedia projects every day and never realise it. I’m also starting to really come to terms with this as a future way of practicing. As a photographer it would be stupid to not utilise the versatility of the subject area and tap into the key audiences through multiple platforms, however saying this, being across all platforms at all times is not only impossible for one person to do but also might run the risk of over exposing your work. The next step is to figure out which platforms are right for me as an individual depending on my audience’s.