CosplayGen X Cristian Dîrstar

Cosplay Gen is the bible of cosplay, from interviews to tutorials, the magazine showcases the best of cosplay and gives you an insight into the minds of dedicated cosplayers – and best of all it is made by fans for fans.

Below are promo cards for issue 3, taking some of the best cosplays from the issue and mixing them up with illustrations by Cristian Dîrstar – it’s interesting to see cosplayers who dress as real life versions of drawn characters being drawn themselves, seems like a weird paradox but we love it.

See the full series here.

Lady gaga X Hello Kitty

In 2010 Lady Gaga took part in a photoshoot to celebrate Hello Kitty’s 35th Birthday. Photographers Markus Klinko and Indrani shot Gaga in a Hello Kitty stuffed dress and combined the image of 2 of the biggest female icons in Popular Culture.

 

The power of Sanrio’s branding in regard to Hello Kitty is outstanding.

In the US alone, Hello Kitty has expanded into 4000 stores nation wide with more than 200 Sanrio specific shops. Created as a gift item to be exchanged between families, Hello Kitty now adorns more than 22.000 products across categories and contributes more than half of Sanrio’s USD 1 billion annual sales.

– taken from http://www.asianbrandstrategy.com/2006/04/hello-kitty-iconic-japanese-brand.asp